This project was born during the COVID-19 world pandemic. This gave Chef Goachet a sense of urgency to “teleport” people through his soup flavors, taking them to places like Tokyo, Medellin, and Hong Kong,, in the comfort of each person’s home. The challenge we had as a branding agency, was to communicate this experience through […]
This blonde ale, invites us to live an adventure through its flavors and scents of a “living” product such as a craft beer, Six Valleys seeks to inflect us with an adventurous and authentic spirit through a charismatic, but bold personality. Within a category where the design is distinguished by the handling of ornate compositions. […]
The challenge was to develop a package for a ready-to-drink brand that would be perceived as a high quality drink, in a category that is typically associated with inexpensive products. Indie Spirit had to gain positioning in a higher quality segment, since it offered sophisticated cocktails such as gin-tonic and moscow mule. If our client […]
The company needed new packaging design which would differentiate them from its competition. To achieve this, we needed to create an equilibrium between romance and the science of botany. This way, we could show the love for cacao and Kuyay´s expertise. We represent this love with an illustration of the cacao fruit, where its beauty […]
Morning is the best time to have a coffee, it’s an optimistic moment of the day, a word that starts our daily activities, and what better than to do it in a happy way; in that sense, Morning is a fitting word for a coffee. Morning’s formula is that of personalized coffee, thus highlighting the […]
Cacaosuyo’s brand claim had to be coherent: “The best kept secret of the Incas”. This had not been achieved with its previous packaging design. The brand already had a geometric system inspired by the Tocapus, the Inca graphical communication system, which we decided to keep while modifying its proportions. In addition, we added a system […]
Our task was to craft the rebranding and repackaging strategy for a brand which had a significant obstacle ahead of them: the lack of knowledge Peruvians have regarding the consumption of high quality tonic water. The brand was born and grew with the limited budget a start-up typically has; years later, it was time for […]
Most popcorn brands in the world tend to stick with the traditional red and white striped branding on their packaging and promotional materials, typically associated with fairs and circuses. We wanted to get away from this and construct a brand new story for Popster. Furthermore, we noticed that the gourmet popcorn category had a very […]
