Most popcorn brands in the world tend to stick with the traditional red and white striped branding on their packaging and promotional materials, typically associated with fairs and circuses. We wanted to get away from this and construct a brand new story for Popster. Furthermore, we noticed that the gourmet popcorn category had a very clean and minimal design.

We needed to put these traditional codes aside and break up with the minimal approach of the gourmet popcorn category, without achieving an over detailed packaging design. That’s how Popster was born, a name that makes reference to the love for pop culture cinema, and the characteristic sound of corn popping as it’s being prepared (pop). The character who inspired our brand voyage is a space traveler who discovers galaxies full of extraordinary flavors.

Popster is an illustrated, fresh and colorful project that reflects the fun of popcorn and the animated fantasy of pop culture. The graphic system is constructed based on a color degradation, supporting graphics related to the concept of this new universe, and solid color blocks that bring contrast and order to the composition. This results in t a fun-looking brand, which still maintains a premium look to it. . 

 A lot of popcorn is consumed in Perú. This consumption takes place at movie theaters, street stalls, and at home. These traditions presented a big opportunity for a fresh brand to enter the marketplace.

The gourmet popcorn category was not developed in Perú, which meant there weren’t many brands competing in it locally. This allowed Popster to enter the market and become immediately differentiated from traditional brands.