This blonde ale, invites us to live an adventure through its flavors and scents of a “living” product such as a craft beer, Six Valleys seeks to inflect us with an adventurous and authentic spirit through a charismatic, but bold personality. Within a category where the design is distinguished by the handling of ornate compositions. It was necessary to seek differentiation through a clean but impressive graphic execution. In order to make something minimal, but bold, we decided to use an illustration that fits within the number 6; This way we would have a differentiating element that generates a reminder that is easy to apply in different spaces.