Cacaosuyo’s brand claim had to be coherent: “The best kept secret of the Incas”. This had not been achieved with its previous packaging design. The brand already had a geometric system inspired by the Tocapus, the Inca graphical communication system, which we decided to keep while modifying its proportions. In addition, we added a system of icons that represent the Andean trilogy. In this way we are able to give a new look to the brand, but we retain its essence. The new packaging should be seen as a true treasure, that’s why we gave the “gold” finish to the diamond on its logo. We wanted the package to look like a museum piece, hence the gold finish, and the box’s crafted nature.

To add a sensory feeling to the packaging, we embossed the icons on the front of the packaging, adding a touch of mystery to the overall experience; as an invitation to decode the brand. Thus, the shape of the flat surface also calls you to discover its content. Finally, by putting together all these elements with a much more sober and elegant chromaticism, we made Cacaosuyo look like a true Inca treasure. In addition, we managed to raise the perception of quality; now it does look like the best chocolate in the world!

There is currently a significant amount of growth in the single origin chocolate industry, which has generated the birth of many interesting brands within the category. This makes it difficult to build new authentic brands that differentiate themselves in the local market.

Chocolate brands of Peruvian origin sustain themselves, for the most part, by their exported sales volume, which makes the analysis of the category very broad and very competitive. It is necessary to maintain high quality standards in packaging design so that the brand can conquer new markets.