The company needed new packaging design which would differentiate them from its competition.

To achieve this, we needed to create an equilibrium between romance and the science of botany. This way, we could show the love for cacao and Kuyay´s expertise. We represent this love with an illustration of the cacao fruit, where its beauty and warmth is highlighted prominently. We inspired ourselves by the illustrations of botanical books to reflect the scientific character and experience of the brand. This is how we gave Kuyay somewhat of a sensual image.

We included a heart symbol in the center of the cacao flower illustration, to round up this idea and to give more protagonism to the flower. We accentuated the heart by using a foil finish, which also added a premium look to the brand.

The different chocolate varieties and flavors are differentiated by the color of the packages. The layout was also changed  to present a much more fluid visual style that allowed for a more clean and sophisticated packaging strategy.

Currently, there is a chocolate boom in Perú, which has brought about  many interesting brands in the premium chocolate category. This makes it very difficult to stand out in an already crowded marketplace.

In addition, as a result of this boom, chocolate is a product that has increasingly gained relevance due to the specialization and care that is required in its production. Consumers are becoming more interested in understanding and discovering the different types and varieties available to them. The world-wide love for chocolate is growing exponentially.

Because the chocolate category in Perú has such a large volume of export sales, it is necessary to maintain ultra-high quality standards when designing a local brand’s identity.