This project was born during the COVID-19 world pandemic. This gave Chef Goachet a sense of urgency to “teleport” people through his soup flavors, taking them to places like Tokyo, Medellin, and Hong Kong,, in the comfort of each person’s home. The challenge we had as a branding agency, was to communicate this experience through […]
The company needed new packaging design which would differentiate them from its competition. To achieve this, we needed to create an equilibrium between romance and the science of botany. This way, we could show the love for cacao and Kuyay´s expertise. We represent this love with an illustration of the cacao fruit, where its beauty […]
Cacaosuyo’s brand claim had to be coherent: “The best kept secret of the Incas”. This had not been achieved with its previous packaging design. The brand already had a geometric system inspired by the Tocapus, the Inca graphical communication system, which we decided to keep while modifying its proportions. In addition, we added a system […]
Our task was to craft the rebranding and repackaging strategy for a brand which had a significant obstacle ahead of them: the lack of knowledge Peruvians have regarding the consumption of high quality tonic water. The brand was born and grew with the limited budget a start-up typically has; years later, it was time for […]
