Work Type: Brand Identity
The challenge was to develop a package for a ready-to-drink brand that would be perceived as a high quality drink, in a category that is typically associated with inexpensive products. Indie Spirit had to gain positioning in a higher quality segment, since it offered sophisticated cocktails such as gin-tonic and moscow mule. If our client […]
Morning is the best time to have a coffee, it’s an optimistic moment of the day, a word that starts our daily activities, and what better than to do it in a happy way; in that sense, Morning is a fitting word for a coffee. Morning’s formula is that of personalized coffee, thus highlighting the […]
Most popcorn brands in the world tend to stick with the traditional red and white striped branding on their packaging and promotional materials, typically associated with fairs and circuses. We wanted to get away from this and construct a brand new story for Popster. Furthermore, we noticed that the gourmet popcorn category had a very […]
We needed to be in constant contact and communication with The Nuwas to properly portray this exceptional community of women. It was essential to be willing to listen, understand, and collect all the information they gave us. We decided to represent their daily activity through an illustration. We use a fresh and tropical style that […]